No risk, no reward. You’ve most likely heard that motto before and it certainly applies to owning or running or business. There are lots of rewards being in charge of a successful business operation, and they aren’t all financial. There’s the satisfaction of building something from the ground floor up or taking a business to...
Why do clients come to your spa or massage practice? The obvious answer is your expertise to treat a problem they are having, whether it is relief from pain and anxiety through massage or improving or treating skin. But think about how you can elevate that experience to go beyond providing what clients expect.
Clients come and go for any number of reasons. You may lose clients because they move or need to make changes to their budget because of a change in employment. But what about clients who stop booking appointments for no apparent reason? Because a client leave doesn’t mean, they will stay away forever.
Maintaining quality customer service doesn’t just happen. It’s something you need to work at continuously. It’s what clients expect and when customer service starts slipping, eventually clients will look elsewhere. Also, what was considered great customer service a few years ago might be different today. With everyone...
With a plethora of mobile devices to help us get through the day’s work, you may feel confident you can take on a lot. After all, with a device at your fingertips, you probably believe you can easily shift from one task to another to keep up with everything on your plate. Sorry to burst that bubble, but your dedication to doing...
When is the last time you said, “I’d love to try this, but I’m afraid I won’t succeed?” Fear of failing and the consequences of it hold many people back. But taking risks is an inherent part of being in business. In fact, it’s not realistic to think that that you can completely eliminate risk from your business. The fact that you...
Are you satisfied with your retail sales? It’s an important question, since retail sales can add to your bottom line, ranging anywhere from five to 30 percent of your revenue.[1] While COVID certainly had its impact on retailing, brick-and-mortar already was going through a transformation with the popularity of online...
What was your goal for your business when you first set out? Did you hope to achieve the kind of financial success that would enable you to eventually work part time and travel the rest? Were you hoping to become so successful, a larger entity would buy you out? Maybe your goal was to become an industry thought...
Content is king. You probably heard that expression several times over the past few years as companies sought relevancy through blog and social media posts that sought to engage prospects and build relationships with existing clients and customers. You might be wondering if the adage is still true in 2021, considering...
When it comes to marketing your spa or massage practice, referrals have the highest return on investment (ROI). Not only do they require less cost-per-lead; they tend to be high quality leads. Beyond satisfied clients driving new business through your door, consider the potential of leads from physicians and other...
